THE WHISTLER BLACKCOMB STRATEGIC ALLIANCE TEAM

CLIF Bar has been a proud partner of Whistler Blackcomb for over three years and have continued to satisfy our guest’s needs when it comes to energy bars. CLIF Bar supports the entire resort, keeping everyone fueled for the many adventures offered at Whistler Blackcomb. Our Ski School and Bike School camps rely heavily on support from CLIF Bar ensuring that instructors and participants aren’t hungry and are filling up on the right nutrients. The renewal with CLIF Bar also aligns with our sustainability programs and as we move forward, there will be added presence across our mountains to share the message of protecting our environment.

To the CLIF Bar team, we are so happy to have you onboard and look forward to continuing to enhance the guest experience and deliver experiences of a lifetime through this partnership!

For the second year in a row, Whistler Blackcomb and CIBC hosted a fireworks display for Canada Day. This year CIBC expanded on the fun to provide a live band and DJ along with complimentary fire pits and S’mores courtesy of Aero Milk Chocolate Bar (Nestle). Guests were invited to stay on Whistler Mountain for extended hours to enjoy the sunset and to get a front-row seat to the fireworks display at 10:00pm.

The Bulleit Bourbon Canadian National BBQ Championships returned to Whistler again this year with the support of Diageo’s title partnership, putting the best of the best in BBQ against each other in Creekside. The event unfolded over two days in a festival style setting with patrons invited to sample BBQ’d treats alongside our partners. Bulleit Bourbon led the charge presenting the entire weekend of fun, hosting VIPs and local contest winners in their exclusive lounge – complete with specialty Bulleit cocktails. Further, they hosted the You Be The Judge competition. Open to all guests, it’s a blind test that determines the real sauce boss (BBQ sauce) of Whistler!

Coca-Cola provided samples (Coke, Diet Coke, Coke Zero and Sprite) and a backyard set-up with lounge chairs and corn hole, Budweiser invited guests to indulge in their refreshing non-alcoholic beer Prohibition and GMC set-up a vehicle display with lounge chairs and the game of horse-shoes. The event brought out some great collaboration as well – Coca-Cola provided a list of their products to Diageo and they generated Bulleit Bourbon cocktails incorporating Barq’s Spicy Cherry Cola among others. In addition, Coca-Cola provided a variety of their Fresca products to GMC for sampling in their lounge.

Kicking-off the month of September and carrying summer patio parties into the fall, Monster Energy took over Merlin’s Bar & Grill for an epic patio party headlined by A-Trak.

After a long hiatus, the much loved Freight Train bike park feature returned to the trail courtesy of Kokanee. Local artist Kris Kupsky creatively painted the shipping container and generated a sought after photo opportunity for beginner riders passing by and the brave advanced riders that opted to test out the feature – it was the buzz of the bike park community leading up to Crankworx and has seen a lot of action since it opened.

Summer is patio season and Corona, Case of The Monday’s and Merlin’s Bar & Grill teamed up to host THREE pumping-outdoor-patio-parties, complete with floral tees and tanks, beach balls and of course ice-cold Corona’s. The first two après of the series were hosted on July 28th and August 18th and the grand finale happened on September 15th – if you missed out, don’t fret, the party will return this winter!

Every year, Whistler Blackcomb hosts a staff only mountain clean-up as part of the companies larger Commitment to Zero. Small teams take to the mountain and clean-up problem areas as identified by our Patrol team. One of those areas is the Blackcomb Glacier, which requires tedious work chipping to free trash from the icy surface. With 110 participants and more than 1000 pounds of garbage collected, we are thrilled with the success!

New this year, we are very proud to say that our partners got involved! Corona + Parley came on-board to provide clean-up materials, educate participants and weigh all garbage collected as part of their global clean-up initiative. With more than 1000 pounds collected, we hit a record clean-up for Parley. Corona + Parley also hosted a unique and exclusive après at the Blackcomb water ramp offering up ice-cold Corona’s and fun Corona prizing.

This year with the support from CLIF Bar, we utilized our Zero Waste station to ensure that all 1000 pounds of trash collected did not go straight to the landfill, but rather were meticulously sorted into six categories and disposed of in the most environmentally friendly way possible.

Through these initiatives we are educating our employees and guests on the impact and hope that the next years clean-up will show a reduction of waste collected.