THE WHISTLER BLACKCOMB STRATEGIC ALLIANCE TEAM

We are very excited to announce that we have renewed our partnership with Labatt Breweries of Canada! The legendary Kokanee Après will continue at Merlin’s, Dusty’s and the Garibaldi Lift Co. as well as our premium Kokanee Live shows with acts like Ocean Alley already scheduled for this June. Ski racers will continue speeding down the slopes in the Kokanee Valley Race Series and with summer just around the corner, we’ll host weekly mountain bike races as part of the Phat Wednesday’s program. All that and more to come through this long-standing partnership.

With the launch of the Next Generation Sierra, GMC took Skier’s Plaza by storm in both January and February with their newest AT4 and Denali trucks, alongside our tricked out GMC Sierra All-Mountain 2.0. Guests warmed up with free hot chocolate all day long and took home GMC custom branded google wipes and lip balm. Meanwhile on Blackcomb Mountain, GMC also animated the Race Centre with more swag, free hot chocolate and exclusive racing tips by a ski pro to anyone that came through the course. The GMC All-Mountain 1.0 truck was on site blasting music and creating a fun atmosphere before guests took to the course to race their friends in a head-to-head giant slalom format.

From January 19th to 21st, Icebreaker set-up shop atop Whistler Mountain, with a custom-made cabin experience to expose guests to their merino wool baselayer line. Guests were invited to pick an ice block and ‘break the ice’ for a chance to win free baselayers, gift with purchase and other great prizes. Guests could also cozy up by the fire pits or soak in product knowledge with the help of Icebreaker product experts.

From Southern California to Snapper Rocks and Fukuoka to France, ROXY has been on the road for their Make Waves, Move Mountains tour and recently stopped in Whistler. To kick things off, ROXY hosted an in-store hangout on January 23rd at the Quiksilver and ROXY shop on Whistler’s Village Stroll. Guests were invited to a pop-up night of boozy kombucha cocktails, tarot card readings and of course, shopping! On the 26th, lady shredders took to the mountains for a ski and ride day with ROXY’s backcountry queen, Robin Van Gyn. The day included coaching, a mini rail jam, a mountain-top chillzone, awards, giveaways, ROXY swag bag and of course, an après.

On February 17th and 18th during Family Day Weekend, CLIF Bar surprised skiers and snowboarders on Whistler Mountain with some extra fuel for the day. They offered guests warm samples of their new Fruit Smoothie CLIF Bars.

This year, we celebrated the 35th Anniversary of The Peak to Valley race presented by Jackson-Triggs, a long standing and unique team race on Whistler Mountain. Teams of four, race a course which starts on the Whistler Saddle and finishes at Dusty's in the Creekside. This year’s race took place February 22nd & 23rd and Mother Nature certainly kicked things off with some snowy, challenging conditions on Friday, but racers pushed through it! The average Giant Slalom race has 35 gates and a vertical drop of 250 metres, while The Peak to Valley race has 180 gates and a vertical drop of 1,443 metres and a course that's over 5 km long, pushing racers to go all out! Throughout the weekend participants and guests were given the opportunity to try different varietals of Jackson-Triggs wine, including a welcome drink on-board their gondola ride up to Roundhouse Lodge for the celebratory awards banquet.

The Garibaldi Lift Co. transformed to host TWO epic Smirfnoff House Party events so far this season. On December 28th, DJ Foxy Moron opened the show and headliner Mark Farina kept the party going late into the night. With a brand new set and lighting, Fort Knox opened the show and Skiitour headlined the GLC’s February 4th Smirnoff House Party. The next date has yet to be announced, but we have a few great DJs in the pipeline, stay tuned!

Rocking the Garibaldi Lift Co. once again, Monster Energy hosted their killer Skiitour Après with two more pumping sets on the back patio on January 23rd and February 27th. Guests enjoyed Monster Energy bucket cocktails and rocked full retro ski attire.