SMS Terms and Conditions



The Vail Corporation dba Vail Resorts Management Company and its affiliates (“Vail Resorts”) offers guests the opportunity to receive Vail Resorts Mobile Alerts.  If you choose to opt in, you will receive SMS text messages and other communications with alerts, information, and updates regarding Vail Resorts and your resort experience, as well as special offers, promotions, and marketing offers.  Use of Vail Resorts Mobile Alerts is governed at all times by these Terms and Conditions.  You can opt-out of Vail Resorts Mobile Alerts at any time by following the instructions below.



  1. To these Terms and Conditions and the use and processing of your personal information in accordance with the terms of the Vail Resorts Privacy Policy (click here).
  2. Vail Resorts will send you text messages, information, and marketing content or advertisements via the mobile telephone number you used to opt-in.  Message frequency varies. By opting-in, you agree that Vail Resorts and its affiliates may send advertisements or telemarketing messages to your mobile telephone number through automated dialing technology that may also use an artificial or prerecorded voice. You are not required to enter this agreement as a condition of purchasing any property, goods, or services.
  3. You are over the age of 18 and you are authorized to enter into this agreement.
  4. You have entered the mobile telephone number correctly and you are the owner or authorized user of the number provided.
  5. You will contact us to let us know (within 48 hours) if your phone number changes or is reassigned.
  6. You understand that your mobile carrier’s messaging and data rates may apply.  All charges are billed by and payable to your mobile service provider.  Vail Resorts does not charge you for receiving SMS text messages from Vail Resorts Mobile Alerts.

How to Opt-In and Opt-Out of Vail Resorts Mobile Alerts

  1. Opt-In.  To opt-in to Vail Resorts Mobile Alerts:

    Vail Resorts will provide you with opportunities to opt-in to receive SMS text messages and other communications by providing your phone number to a website or other collection method.  If you opt-in through that method, you will receive an initial text message requesting confirmation of your choice to opt-in and asking for an affirmative reply to reflect your acceptance of these Terms and Conditions.

  2. Opt-Out.  You can opt-out at any time, which will discontinue your use of Vail Resorts Mobile Alerts, using one of these three methods:

    Send an SMS text message with the word STOP or ARRET to 769337. You will receive one return SMS text message confirming you have been opted-out.

    Call customer service toll free at 1-970-754-0005 and request to be opted out of the program.

    Contact Vail Resorts via email at We request that you use the subject line “UNSUBSCRIBE FROM MOBILE ALERTS.”  Please include your mobile phone number.  You will receive a return email confirming you have opted-out. 

  3. Customer Support.  You can receive customer support by contacting Vail Resorts at or by calling 1-970-754-0005.

Opting Out of Vail Resorts Mobile Alerts will not opt you out of receiving communications from Vail Resorts other than Vail Resorts Mobile Alerts.  For more information on opting out of other communications from Vail Resorts, please see the Vail Resorts Privacy Policy (click here).

Not all carriers and devices support SMS & MMS.  Vail Resorts and the Carriers are not responsible or liable for delayed or undeliverable messages.  For a supported carrier list, please visit

Dispute Resolution

  1. You and Vail Resorts agree to resolve any disputes between the parties exclusively through final and binding arbitration instead of filing a lawsuit in court.  This mutual arbitration provision is governed by the Federal Arbitration Act (9 U.S.C. §§ 1-16) (“FAA”) and applies to any and all claims arising out of or relating to these Terms and Conditions, or any other aspect(s) of your use of, reliance on, or interaction with the Vail Resorts Mobile Alerts service.  The parties expressly agree that these Terms and Conditions are governed by the FAA even in the event you or Vail Resorts are otherwise exempted from the FAA.  Any disputes in this regard shall be resolved exclusively by an arbitrator.  In the event, but only in the event, the arbitrator determines the FAA does not apply, Colorado law governing arbitration agreements shall apply.
  2. If either you or Vail Resorts wishes to initiate arbitration, the initiating party must notify the other party in writing via certified mail, return receipt requested, or hand delivery within the applicable statute of limitations period.  The demand for arbitration must include (1) the name and address of the party seeking arbitration, (2) a statement of the legal and factual basis of the claim, and (3) a description of the remedy sought.  Any demand for arbitration by you must be delivered to Vail Resorts, General Counsel’s Office, 390 Interlocken Crescent, Broomfield, CO 80026.
  3. Class Action Waiver.  You and Vail Resorts agree that by entering into this agreement to arbitrate on an individual basis, you and Vail Resorts both waive the right to have any dispute or claim brought, heard or arbitrated as, or to participate in, a class action, consolidated action, collective action or representative action—including but not limited to any request seeking a public injunction—and an arbitrator shall not have any authority to hear or arbitrate any class, consolidated, collective or representative action (“Class Action Waiver”).  In any case in which (1) the dispute is filed as a class, collective, or representative action, and (2) there is a final judicial determination that all or part of the Class Action Waiver is unenforceable, the class, consolidated, collective or representative action to that extent must be litigated in a civil court of competent jurisdiction, but the portion of the Class Action Waiver that is enforceable shall be enforced in arbitration.  Notwithstanding any other clause contained in this Agreement or the AAA Rules, as defined below, any claim that all or part of this Class Action Waiver is unenforceable, unconscionable, void or voidable may be determined only by a court of competent jurisdiction and not by an arbitrator.  All other disputes with respect to whether this mutual arbitration provision is unenforceable, unconscionable, applicable, valid, void or voidable shall be determined exclusively by an arbitrator, and not by any court.
  4. Any arbitration shall be filed with the American Arbitration Association (“AAA”) and shall be governed by the American Arbitration Association Consumer Arbitration Rules (“AAA Rules”), except as follows:

    The arbitration shall be heard by one arbitrator selected in accordance with the AAA Rules. The Arbitrator shall be an attorney with experience in the law underlying the dispute.

    If the parties cannot otherwise agree on a location for the arbitration, the arbitration shall take place within 45 miles of your residence as of the effective date of your agreement to these Terms and Conditions.

    Unless applicable law provides otherwise, as determined by the Arbitrator, the party initiating arbitration or litigation shall be responsible for paying any arbitration filing fees. 

    Any hearing for the arbitration will be limited to one day, absent a showing by either party of exceptional circumstances.

    Except as provided in the Class Action Waiver, the Arbitrator may award all remedies to which a party is entitled under applicable law and which would otherwise be available in a court of law, but shall not be empowered to award any remedies that would not have been available in a court of law for the claims presented in arbitration.  The Arbitrator shall apply the state or federal substantive law, or both, as is applicable.

    The Arbitrator may hear motions to dismiss or motions for summary judgment and will apply the standards of the Federal Rules of Civil Procedure governing such motions.

    The Arbitrator’s decision or award shall be in writing with findings of fact and conclusions of law.

    The Arbitrator may issue orders to protect the confidentiality of proprietary information, trade secrets, or other sensitive information. Subject to the discretion of the Arbitrator or agreement of the parties, any person having a direct interest in the arbitration may attend the arbitration hearing.  The Arbitrator may exclude any non-party from any part of the hearing.

    Either you or Vail Resorts may apply to a court of competent jurisdiction for temporary or preliminary injunctive relief on the ground that without such relief the arbitration provided in this paragraph may be rendered ineffectual.

  5. The AAA Rules may be found at or by searching for “AAA Commercial Arbitration  Rules” using a service such as or by asking Vail Resorts’ General Counsel to provide a copy.
  6. This mutual arbitration provision is the full and complete agreement relating to the formal resolution of disputes covered by this mutual arbitration provision.  In the event any portion of this provision is deemed unenforceable, the remainder of this provision will be enforceable.  The award issued by the Arbitrator may be entered in any court of competent jurisdiction.