PEAKS Terms and Conditions

General Provisions
The PEAKS Program membership and benefits are offered by The Vail Corporation ("Vail Resorts") at its sole discretion. PEAKS Program Terms and Conditions are governed by and are to be construed under the laws of the State of Colorado. These Program Terms and Conditions supercede all prior Program Terms and Conditions.
By submitting an application for or accepting membership in the PEAKS Program, Applicant and Member agree to be bound by all Program Terms and Conditions. The PEAKS Program is void where prohibited by law. The PEAKS Program does not have a set termination date. Vail Resorts may terminate the Program at any time, with or without personal notice to its Members. Members shall have six months from the date the Program is terminated in order to redeem earned PEAKS Points/Rewards. Individuals and their immediate family Members are eligible for membership in the PEAKS Program at the discretion of Vail Resorts. Corporations, affiliations, groups and the like are not eligible for participation. Employees of Vail Resorts are not eligible for participation.
Vail Resorts reserves the right to modify, alter or change any of the Program Terms and Conditions at its sole discretion, with or without notice to its Members. Such changes may affect PEAKS Point accrual, redemption and/or availability of PEAKS Rewards regardless of when such Points/Rewards are/were earned. Members have no expectation in the continuing availability of Rewards, accrual/redemption levels or special offers.
In its sole unfettered discretion, Vail Resorts reserves the right to terminate any Member’s PEAKS membership in the event it appears the Member has failed to abide by the Program Terms and Conditions, including but not limited to, Point accrual, Reward redemption and/or use. Vail Resorts reserves the right to terminate any Member’s PEAKS membership in the event it appears the Member has acted in violation of local, state or federal law. Terminated membership may result in the loss of PEAKS Points/Rewards, benefits and privileges, regardless of when earned. Nothing in these Terms and Conditions shall be construed as to limit Vail Resorts’ ability to also take appropriate legal action, including criminal prosecution.
Members are responsible for updating Vail Resorts with any address changes. Members have an affirmative duty to keep current regarding Program Terms and Conditions and any changes thereto. Vail Resorts may send updated information to Members regarding Program changes. However, under no circumstances shall Vail Resorts be deemed liable for its decision not to send updated information. By way of non-limiting example, Vail Resorts shall not be liable for: transcription errors during data entry; for computer hardware/software failure; Internet access problems; interruption, defect or line failure of telecommunication network or electronic transmission; inability to access any website or on-line service; other technical or non-technical errors or malfunctions, or; lost, misdirected, mutilated or postage due mail.
PEAKS accounts shall be limited to a household of eight individuals. Additional memberships require additional accounts. Certain PEAKS Program benefits and services have been established; however, not all such benefits and services may be available at all participating Vail Resorts locations. In the event Vail Resorts wrongly denies a benefit or service, Vail Resorts’ liability shall be limited to the equivalent value as determined by Vail Resorts in its sole discretion.
The PEAKS Program does not establish a contractual, agency, partnership or joint venture relationship between Vail Resorts and Member. The PEAKS Program and redemption of PEAKS Rewards are subject to all applicable laws and regulations. PEAKS Rewards may be subject to income tax and other taxes; such taxes are the sole responsibility of Member or Reward recipient.
Vail Resorts use of Applicant and Member personally identifiable information is governed by the Vail Resorts Privacy Policy.
In the event Member claims a dispute with Vail Resorts in relation to the PEAKS Program or under these Terms and Conditions, and the dispute is not resolved by negotiation, Member agrees to submit the dispute to mediation. Member further agrees that their participation in mediation is a condition precedent to pursuing any other available remedy in relation to the dispute. Member may give written notice to Vail Resorts of their desire to commence mediation, and a mediation session must take place within thirty (30) days after the date that such notice is given. Member and Vail Resorts must jointly appoint a mutually acceptable mediator. In the event Member and Vail Resorts are unable to agree upon the appointment of a mediator within seven (7) days after Member has given notice of their desire to mediate the dispute, Member may apply to J.A.M.S., 410 17th Street Suite 1600 Denver, CO 80202 Phone: 303-534-1254, or such other organization or person agreed to by Vail Resorts in writing, for appointment of a mediator. Member agrees to share equally the costs of the mediation, which costs will not include costs incurred by either side for representation by counsel at the mediation or for related expenses specifically incurred by Member.
Point Accrual / Reward Redemption
PEAKS Points can only be earned at participating Vail Resorts locations through purchasing certain goods/services, which are subject to change at any time without notice. Certain products and services are not eligible for point accrual. For a current list of qualifying goods/services please visit To earn PEAKS Points, Member must present an active PEAKS card at the time of payment for qualifying goods/services. PEAKS Points are NOT earned for activities arranged through trade-out, as a property owner’s guest, on a complimentary basis or in connection with a master billing account.
PEAKS Rewards may be earned upon accrual of sufficient point levels. Accrual and redemption levels for the upcoming season may have changed. For a current list of accrual and redemption levels please visit  PEAKS Points shall be credited to the appropriate account 3 weeks after their accrual. Accounts which do not have activity for over three years will have their PEAKS Points de-activated at the end of the season.  PEAKS Certificates expire three years after their accrual regardless of account activity. A maximum of 1,000,000 points may be accrued per account per PEAKS-program year. PEAKS Rewards shall not be issued in advance.
When redeeming a PEAKS Reward, Member shall not earn additional PEAKS Points. Member must surrender the PEAKS Reward at the time of redemption. PEAKS Points/Rewards earned by a Member are not transferable to other Members or to other reward programs offered by Vail Resorts, without the written authorization of Vail Resorts. PEAKS Points shall be considered earned when the goods/services have been paid for in their entirety. PEAKS Points shall not be available for redemption until the Points are accounted for by Vail Resorts and reported to Member.
PEAKS Points/Rewards and any other PEAKS benefits MAY NOT BE SOLD, USED FOR TRADE OR TRANSFERRED without the express written consent of Vail Resorts. Any such attempt to sell, trade or transfer is void and may result in membership termination and forfeiture of all PEAKS Points/Rewards. PEAKS Points/Rewards and any other PEAKS benefits do not create a property interest in Member. Reward certificates shall not be replaced or reissued if lost or stolen.
PEAKS temporary cards do not earn or accrue PEAKS Points. Temporary cards must be converted to a PEAKS permanent card to accrue PEAKS Points.
Use of PEAKS Rewards may be limited during certain times of the year. Please visit for a current list of Reward Blackout Dates. Additional Blackout Dates may be instituted with or without notice. All Rewards are subject to availability and such other restrictions as determined by Vail Resorts in its sole discretion. Additional terms and conditions may be found at, as well as in other PEAKS informational brochures.