Emma 

Hi, I’m Emma, your Epic Mountain Assistant, and I’m debuting this winter to help guide you on your ski and snowboard vacation. I will first launch at Keystone Resort in Colorado, and later on in the season at eight other world class resorts.

I bring the passion and first-hand experience you’d expect from someone who’s lived and worked in the mountains her entire life. I know the resorts like the back of my glove — and can’t wait to put every adventure in the palm of yours. 

Text Emma at 77477, starting November 8th at Keystone Resort, and make your vacation even more Epic.

Emma - Your Mountain Assistant
Emma will be available to guests at Keystone starting November 8th. Guests can text Emma at 77477. Emma will launch to eight other resorts later this season.
Emma is your Epic Mountain Assistant, debuting for the 2018-19 winter season. She is the world’s first digital mountain assistant, and has the passion and first-hand experience guests would expect from someone who’s lived and worked in the mountains her entire life. She knows the resorts like the back of her glove — and can’t wait to put every adventure in the hands of our guests.
Guests will interact with Emma simply by texting her at the number 77477. Emma uses artificial intelligence (AI) and natural language processing (NLP) to answer a wide range of guests’ questions about their ski vacation. As Emma interacts with guests, her knowledge base and insight will continue to expand through both human and machine learning.
Emma will be able to assist with the following topics: mountain information, mountain conditions, lift line wait times, lessons, wayfinding, rentals, lift access, parking, season passes, resort in-town activities, on-mountain activities, weather, forecasts, and more.
Guests will be able to access Emma from anywhere in the United States and Canada. She will be available first at Keystone Resort starting November 8th and will debut at eight other resorts later this season. Emma will provide information specifically for nine of Vail Resorts’ mountains – including Vail, Beaver Creek, Breckenridge, and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Tahoe, and Whistler Blackcomb in Canada.

For Frequently Asked Questions, click here.